[medinformatics] comScore Study: Americans Like Online Pharmacies

[Medical Informatics News]

comScore Networks recently released key
findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online
pharmacies.* Results show that despite safety concerns, a significant percentage of visitors to online
pharmacies believe the sites provide an affordable and appealing alternative to traditional methods of buying
prescription drugs.

Reportedly, seventeen million Americans visited online pharmacies in the fourth quarter of 2004.* That figure
is up 14 percent from the third quarter.**


Quoted in a company press release, comScore Networks senior VP Bridget O’Toole said, “A majority of online
pharmacy visitors reported concerns about the safety and legality of buying drugs online, but the perception that
e-commerce offers lower costs and greater convenience is weighing heavily on consumer decisions. Interestingly, 62
percent of respondents feel some prescription drugs that have been proven effective should be available to the public
despite possible secondary effects, even in light of the recent controversy surrounding COX-II drugs.”


eWeek’s coverage of the news here.



ReadPermalink*|*Email this*|*Comments

http://www.medicalinformaticsinsider...ne-pharmacies/